Behind this name (which sometimes calls out), hides the creator of the brand, Caroline Demars - Jauneau, blonde with free hair and creative and colorful ideas. “La Blonde” is also the inspirational blonde. These are our muses: Brigitte (Bardot), Jane (Fonda), Betty (Catroux), Romy too (although brown...). “Blonde” is a state of mind, it’s being in search of the absolute and the beautiful in everything. It's being plural and embracing your complexity as a woman. “The Blonde” is also you.